Social customers will tell an average of 42 people about a good customer experience, and they will tell an average of 53 others about a bad customer experience.
Retailers need to develop differentiated rewards. Recognition also tends to be a one size fits all, which hinders program adoption.
The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20%.
It cost 5 times more to acquire new customers than it does to keep current ones.
80% of your company’s future revenue will come from just 20% of your existing customers.
69% of loyalty program members want to receive personalized discounts on their favorite items.