Featured Resources

Download the latest research and learn more about trends, consumer behavior and how to best leverage a loyalty and gift card program.
Companies Keeping Things Sweet
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Since implementing the DataCandy platform we have experienced increased sales and achieved excellent visibility into the sales made through our third party partnerships.

St. Hubert

69% of loyalty program members want to receive personalized discounts on their favorite items.

Retail TouchPoints

The probability of selling to an existing customer is 60-70%.  The probability of selling to a new prospect is 5-20%.

Marketing Metrics

Social customers will tell an average of 42 people about a good customer experience, and they will tell an average of 53 others about a bad customer experience.

American Express

Retailers need to develop differentiated rewards. Recognition also tends to be a one size fits all, which hinders program adoption.

Jonathan Copulsky, Principal, Deloitte

It cost 5 times more to acquire new customers than it does to keep current ones.

Forrester Research

80% of your company’s future revenue will come from just 20% of your existing customers.

Gartner